At VizKinect, we connect “Left Brain” Science and Analytics to “Right Brain” Creative to produce smarter visual media content, i.e. TV commercials, videos, websites, movie trailers, print ads, newsletters, magazines, product packaging, outdoor media, video games and more.
Using advanced biometric technology, proprietary eye tracking software and self-report methods, we measure and analyze how real consumers react to media content and advertising they watch…in real time!
VizKinect’s advanced eye tracking analysis includes demographic data, and the results can be segmented by multiple demographic characteristics or by specific individuals, capturing unbiased reactions that traditional research and focus groups are unable to do. The results provide deep insights that can lead to a competitive advantage, more compelling products, messages and media, deeper brand connections and more engaged consumers.
A complete media study/focus group includes using combined eye tracking and self-report techniques to analyze video segments, web sites/landing page(s), or any visual content. We conduct these studies on-site or remotely. We include a comprehensive post study media analysis, providing a well-informed study interpretation. Clients also receive access to their study video through our proprietary VizKinect Viewer.
Click Here to read about our patented technology.