Knowing what your audience is paying attention to is key to knowing what they want out of your company and your product. Understanding their emotional reaction and visual attention makes it possible for you to cater your advertising to exactly what your customers respond to best. Using VizKinect for your market research gets you more than a look inside their heads: it unlocks valuable information that consumers don’t even know they’re hiding.
VizKinect provides the immediate display of results and delivers real-time data that offers producers, web designers and other content providers with a tool to augment all of their visual media content to optimize consumer engagement.
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