Local Company Secures Long Term Business Arrangement to Offer Improved Breast Cancer Detection Technologies
RENO, NV (July 17, 2014): VizKinect, a Reno-based biometric analytics and market research company, announces a long-term partnership with Tractus, a California based company, which has developed advanced technologies to accessorize ultrasound technologies to improve physician efficiency in the detection of breast cancer.
With their patented software, C.I.R.C.L.E.S.™, VizKinect specializes in advanced biometrics, such as eye tracking, and when integrated with Tractus’ Breast Mapper enables physicians to increase productivity. With increasing interest in ultrasound detection of breast cancer, VizKinect and Tractus will offer a unique solution to the medical industry.
Tractus’ Breast Mapper TM uses available hardware technology, combined with proprietary software data analysis algorithms, to accessorize standard ultrasound equipment to perform low-cost, high-throughput breast cancer detection. The system records, maps, and stores the ultrasound images allowing technologists to perform and record exams, and physicians to read the image sets later (in a quiet setting, without distractions). This unique workflow solution can reduce physician efforts by more than 80%.
About VizKinect: VizKinect, a Reno NV based company, was founded in 2011 and has developed software-based tools that offer biometric analytics for multiple applications to measure effectiveness of consumer engagement and detection of viewer awareness. VizKinect makes it possible for clients to actually see what is and is not getting viewers’ attention in real-time and their C.I.R.C.L.E.S. TM program can be applied to a wide array of applications, including advertising, product placement, and research. VizKinect currently works with advertisers to determine whether their video, digital media and print ads catch the viewer’s attention the way they are intended.
About Tractus: Tractus Corporation, a California based company, is commercializing a proprietary, low-cost, hardware and software accessory for standard ultrasound systems for the 15,000,000 women in the US who are underserved by mammography each year. Published clinical studies have demonstrated that ultrasound can double the discovery of small, treatable, breast cancers missed by mammography in dense-breasted women. Eleven states, including Nevada, have passed laws requiring that dense-breasted women be notified of their density status and instruct those women that they may wish to discuss the limitations of mammography, and the appropriateness of supplementary examinations, such as ultrasound, in their breast cancer detection decisions. Tractus’ Breast Mapper TM will greatly improve the physician effort in the breast cancer detection process.
Contact: VizKinect, Inc.
Name: Norman Smith
Number: 775-657-6025
Email: NormanSmith@SBCGlobal.net
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Video to Spotlight Business, Cultural Eco-System
By: John Seelmeyer
The ecosystem of the Interstate 80 corridor through northern Nevada — its people, its economy, its lifestyle — will be spotlighted in a series of videos that are expected to launch in late summer.
The video series, a brainchild of Reno-based Biometrix Studios Inc., targets audiences that range from corporate executives looking to relocate their businesses to families thinking about a move to northern Nevada.
Biometrix Studios — the company created last winter by the merger of VizKinect and The Zap Lab — plans to finance the project through production of individual videos for companies, educational institutions and local governments along the corridor.
Content from those individual videos, in turn, will be re-edited into the three videos that market the region, says Ky Good, an Executive of Biometrix Studios.
The three regional videos include:
- A production on the development of the human resources pipeline, including looks at education and research.
- A production about the business ecosystem of the I-80 corridor that includes material on the costs of doing business and the opportunities for companies in the region to boost sales.
- A piece about the region’s lifestyle, including places to go and subcultures such as the culinary and music scenes.
A multi-media plan for distribution — including placement of the videos on the Web sites of economic development agencies and organizations involved with the promotion of Nevada trade — is planned for the completed videos.
Print, digital and broadcast advertising, including spots on northern Nevada radio stations operated by Shamrock Communications, would drive viewers to the Web sites, Good says.
The three regional videos are scheduled for release this autumn, Good says, with annual updates planned to keep the content fresh. Production is scheduled to begin this month.
About 20 businesses and organizations have been targeted for the individual videos that will provide the financial horsepower for the projects. The tab for three- to five- minute videos would run in the range of $8,000 to $20,000.
If Biometrix Studios is successful with its programming on the Interstate 80 corridor, it plans to expand the concept to the Las Vegas area, Good says.
Presidential Product Placement
Product placement seems to popping up everywhere these days, from the traditional places like TV shows and movies, to the more bizarre like presidential debates and even the inauguration. Politics in America have always been an interesting place, but recently they’ve become yet another place companies try to get recognized.
From Pizza Hut offering free pizza for life to any Town Hall Debate questioner willing to ask the candidates what their favorite pizza toppings were, to Allen Edwards shipping several pairs of their shoes to the White House in hopes that President Obama would wear them on Inauguration Day, it seems that product placement in American politics is here to stay. The real question is, will anyone even notice?
After all, isn’t the entire point of doing product placement to get your brand noticed and remembered? Let’s suppose for a minute the President chose to wear the Allen Edwards shoes (which in this case he didn’t, marking the first time in over 20 years that a President hasn’t worn them).
Having the president wear your shoes in front of millions of people seems like a great win for your brand, but is there any way to measure it? Realistically, there is a very slim chance that any of the major news anchors will notice and comment on his shoes as he approaches the podium, or even as he is dancing the night away at one of the Inaugural balls. They have more important things to talk about, like dissecting his speech and his approach to governance for the next four years.
So how would Allen Edwards know if a single sale resulted from sending the President some shoes, much less if anybody even saw them. The simple answer is testing. We see this word thrown out a lot in the advertising community as a way of proving campaigns work or not, and it is often ignored or looked at as an afterthought. Sadly, it is absolutely crucial in the world of product placement.
What better way to justify sending some shoes to the White House on the off chance that if the president does wear them, 5% of the viewing audience will see them, know what they are, and be interested in buying them? The only way to know whether the above scenario is attainable or merely a pipe dream is by testing the placement in advance. Don’t simply send your product or pay money to be featured in a movie without testing it first.
Image Originally From: The Telegraph
