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Johnnie Walker product placement–money well spent?

If you haven’t already, begin by watching the 1 minute clip above from a popular Iron Man 2 fight scene. Notice any particular product placement in this Iron Man 2 clip? Before I reveal what the product placement was, let’s quickly analyze why an advertiser would find appeal in placing a product in this scene in the first place. In its opening weekend, the first Iron Man movie grossed $98 […]

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VizKinect Gains Ground With Ad Agencies

      By: John Seelmeyer  It’s not unusual for producers of B-movies to generate 80 percent of their budgets from product-placement deals. Reno’s VizKinect is carving a niche for itself with technology that helps movie producers strengthen their pitch to advertisers and helps advertisers better understand how audiences see the placement of their products in movies. The company rolled out technology this spring that allows marketers to see in real […]

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